Thursday, March 11, 2010

Advertisements

In this world of advertisements ...doctors are not behind...
They now very often tries different ways to advertise...
Banner on auto or vehicles...
appointing persons for picking patients from places or their native area and referring them to a particular doctor with expectation of some money...is now developing trend ...though it is in developing stage...
These norms may result in to a bad reputation of doctors...
Non ethical ways of advertising by doctors.
Is it the ethical view to advertise our profession?
1.Big banners
2.Continuous add on cable TV
3.Banner behind auto.
4.Big Banner at various functions

Big Banners showing Backbone & mentioning about the treatment of all the medical conditions…
It will not be surprise a day or another a gynecologist put big banner mentioning – “ येथे गर्भ पिशवी धुवून मिळेल.”   meaning ‘We do Abortion’...as such banners are already there in big cities…on railway stations.

In this new world of advertisements and world of competitions…it is like no option to advertise them selves…by various ways…
The ways are changing…and need is to change the ethics…instead of blaming doctors.
No rule and regulation on advertisements by quacks…or paramedical persons…then doctors are only targeted on the name of ethics.

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