Doctors & Pharma co.Relationship

Doctor & Pharmaceutical Relationship

By Dr.Subhash

 

Bright Side -

Medical Representatives are like teachers to doctors in a small town or rural area as they only acts as a source of latest development in Pharmacy.

 

Medical Representative active to arrange periodic Continued Medical Educational Programs.

 

Medical Representatives also take part to organize various Health camps.

 

Dark Side –

Medical Representatives pressurize Doctors to prescribe a Particular brand of medicine.

 

Medical Representatives with help of their seniors are coming with various offers & schemes so as to increase sell of particular brand of medicine.

 

Medical practitioners demands gifts in various ways or forms from pharmaceutical  companies.

 

Medical Practitioners are prescribing drugs of brand of such companies, irrespective of cost of drugs.

 

Medical practitioners are eager to prescribe new costly antibiotics suggested by Medical Representative. This is with expectation of some valuable gift from him or after promise of some offer by him.

Recently Medical Counsel  of India is keeping close eye on unethical business based relationships between Some Doctors & some of the Pharmaceutical  co. It has implemented Law in terms of Fine for different financial dealings between Doctors & Pharmaceutical co.

 

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